Maketing Report Essay Example | Topics and Well Written Essays - 750 words

Maketing Report - Essay Example Currently, Fashion Sense is based on providing popular wear to teenagers and young adults. However, most of this caters to the youth that are in the United States. Since Fashion Sense is at an international level, there is the need to find popular trends that are based on newer concepts and fusion wear that can be used in different countries. To begin, Fashion Sense will need to develop a line of products and second brand name that can be used within a different market. To begin, there will be an analysis of the most popular areas that are looking into international trends which are considering the option of moving into Western styles. Fusion wear is now becoming popular in places such as Singapore, Eastern Asia and parts of India. However, the melting pot regions in these areas are also known to be more conservative than most of the Western wear styles. For Fashion Sense to move into this region is the need to develop a new line of products that is specific to each area, specificall y with a focus on trends and styles that are incorporated into the Eastern regions (Patel, 2010). Since international trends are becoming more popular in Eastern regions, but there are still cultural borders, Fashion Sense will be most effective by looking into a product line and brand name that is specific to each region. Creating a brand based on western wear while combining different aspects of ethnic looks will provide an appeal for trends that can easily be accepted in the culture while remaining fashion forward. More importantly, this line of products will help to diversify and establish the product line of Fashion Sense. By creating this branch of products, there will be the ability to move into more than one target market for youth while remaining fashion forward with the line of products. The traditional promotions of Fashion Sense will be the first way in which the line is promoted. The marketing mix of the product, price, place and promotion will be

Prospero and Ariel Essay Example for Free

Prospero and Ariel Essay She just wants to be. This is why I want Lady Macbeth to show her emotions quite clearly when she is telling the spirits to take her emotional ways. I want her to be yelling these things and perhaps crying as she says to take all these things away from her. As soon as she says Come, you spirits I want her to drop to her knees with her hands spread out above her head, beckoning them to come to her. Lastly when she says to cry, Holy, hold, I want her to just cry silently holding herself tightly, her head down. This would have intrigued both Elizabethan audience as well as today; all though she wants to be apart of evil spirits and kill someone who in Elizabethan times would have been chosen from God, which would be a sin above all sins, not only to kill, not only to trust the witches but to kill somebody appointed from God would be blasphemy. But she would still have emotion showing that she is still human. After this soliloquy I want fog to immerse her to represent the evil that is folding around her and I want the lights to go out. When the lights come back on I want her to be in perfect condition, like it had never had happened. This is when Macbeth will enter. In this first section of the play there are certain words I need the actress to put extra emphasis on. We know that Lady Macbeth is controlling, evil, power-hungry, and a temptress. This is why during this scene I want her to say Thus thou must do, if thou have it hissing the words, and grinning slightly to herself. This represents how she is plotting her evil ways to kill Duncan. Also when she says bear welcome in your eye, your hand, your tongue: look like the innocent flower But be the serpent under t I want her to have one hand on Macbeths face tracing over it and another hand around his waist, very close into him. I want her to make serpent loud and very clear for it is very important. Elizabethans are very religious as noted before, but the serpent is a representation of the serpent in Adam and Eve. Where it deceives Eve and makes her eat the apple. Elizabethans would be fearful of snakes and they would have dark and evil aspects associated with this animal. Which is why their must be great emphasis on it. I do this to emphasize her control over Macbeth, by touching him and to show him how to manipulate his face, but also how she uses her sexuality to make him do so. Lady Macbeth has the last words in this scene, this shows her power over Macbeth and how she is the one leading. Now Shakespeare tends to keep the last lines a rhyming couplet to summarize the scene. This one though does not fit this pattern, it ends with Leave all the rest to me. This is to emphasize that Lady Macbeth is going to be the one to kill Duncan. This sentence is very important for she also cuts off when Macbeth says We will speak further, this shows how Lady Macbeth is controlling Macbeth; she is giving him no choice. This relationship bond would have also intrigued Elizabethans at this time. Not only was she condemning herself to eternal damnation she also was being the man in a relationship. Woman Elizabethans would have been thought to just smile and give men children, while cooking and cleaning. Lady Macbeth defies this view on woman, for she controls her husband and tells him exactly what to do. While in todays society this would be almost considered normal that she had some power in the relationship. Later on in the play we see a gradual change in Lady Macbeth. The scene where I feel there is the most contradictory to what we first see of her is in act 5 scene One. In this scene we see Lady Macbeths mental state be torn and how she goes into madness. She is sleep walking, and dreaming of the murder of Duncan. Before Lady Macbeth even enters the stage, she is already being talked about behind her back, by people who had once been a lower status then her. This immediately shows Lady Macbeth has lost her status, and control. When Lady Macbeth enters the room, she is holding a candle. This is very significant because it shows how Lady Macbeth is afraid of the dark, and in this case the dark is associated with evil. For this reason I want Lady Macbeth to be holding the candle very close to her bosom and protecting it from the wind or any draft. She must seem very close to it and must not let it out of her sight. When she says Hell is murky I want her to say it extremely slowly with her eyes closed and her face in pain while her hands wrapped around herself. I pay close attention to this because it now shows how Lady Macbeth who once did not care of hell, is now scared of it. I want her hands wrapped around her for this particular sentence to show how she is alone and vulnerable as well as her eyes closed. This further proves that she does have a conscience. This scene is very significant to the audience to see such a change in Lady Macbeth. I would need Lady Macbeth to not look at anyone straight in the eyes; she would have to seem in another world. For she is, she is dreaming. Her hair would probably be tousled to further indicate her inability to keep up with reality, slowing falling into her own little world. We see her trying to rub the blood off her hands (which in reality is not there), we know this for the gentlewoman says washing her hands; I have known her continue in this a quarter of an hour and Lady Macbeth says Yet heres a spot. By spot Lady Macbeth refers to Duncans blood on her hands and in her mind she cannot get it off, its a stain on her conscience. Her conscience is controlling her, doing exactly what she didnt want to happen in the first place. She wanted control; she wanted to be able to do this without caring about the death of men yet she goes into madness from doing it. This part is also in straight relation to when Macbeth killed Duncan, for he had said that there was blood on his hands, Will all great Neptunes ocean wash this blood Clean from my hand? But at that point of time Lady Macbeth had taken it literally, and told him to wash his hands, A little water clears us of this deed;. While now she now sees how it never goes away no matter how much she scrubs. Lady Macbeth feels as if she is a murderer and what she has done cannot be undone. But also to this self hatred and regret she also believes she has made a monster as well. She says Thane of Fife had a wife: where is she now? Shakespeare draws immediate attention to this sentence for its a rhyme. Shakespeare is emphasizing how Lady Macbeth knows Macbeth killed her, and that this killing had also helped with the tearing of her conscience. She feels that she created this beast and that it is her fault that the wife of the thane of fife is dead. I want her to say these words shaking her head and crying, to show how much that this one death has affected her more because she did not want her to die. During this scene Lady Macbeth now speaks in prose. This shows how Lady Macbeth has a loss of control and status. It is also very highly punctuated this forces the actress to speak in a broken fashion, which reflects Lady Macbeths state of mind. I want the actress to embrace this and speak with lots of different paces and pitches. I dont want her to speak with anything flowing, every word should b disjointed almost, especially when she repeats what she said in the earlier scenes such as Fie, my lord fie! A soldier and afeard and also Heres the smell of the blood still: all the perfumes of Arabia will not sweeten this little hand. Oh! Oh! Oh! , which related to what Macbeth had said before Will all great Neptunes ocean wash this blood Clean from my hand? No, this my hand will rather The multitudinous seas incardine, Making the green one red. I perceive this as a very sad scene. The Doctors last words in the scene make us pity Lady Macbeth. Elizabethans would have seen Lady Macbeth almost as a devil, today even we would have seen Lady Macbeth particularly evil, but in this scene this perception of her transforms into pity and sorrow for her. We see her being tortured by her wrong doing. The Doctor says Still keep eyes upon her, he talking about God to take care of her and to forgive her of her wrong doing and make her soul at peace. The Doctor knows what she has done, for Lady Macbeth in her dream state is spilling the murder. Even with this he asks for God to look down upon her and protect her from herself. These lines he speaks would have to be much emphasized with a lot of sadness in his tone of voice. Perhaps after his lines Lady Macbeth could drop to her knees and start frantically rubbing her hands with desperation to further make the audience have a touch of heart for Lady Macbeth. All though I think todays audience might only slightly pity Lady Macbeth, while in Elizabethans times not at all. Elizabethans would be glad that Lady Macbeth is in pain and is suffering from her wrong doing, and they would of thought that if you do evil, God will punish you.

The Tourism And Its Economic Impact On Industrialized Tourism Essay

The Tourism And Its Economic Impact On Industrialized Tourism Essay This research paper which explains the tourism and its economic impact on industrialized and developing countries has focused mainly on the two major problems that have been experienced by the tourism industry that hampers its progress and development: seasonality and terrorism or crime. The problems are ubiquitous irrespective of the scale of the industry whether it is a small scale or a mammoth firm. Many efforts have been taken in action to cope with these problems but still require more strenuous and painstaking work to be done to overcome these problems. Seasonality is classified into three categories which put some light on the bearings of tourism businesses. Similarly, a research on terrorism and its impact on tourism show how these increasing activities of terrorism have affected tourism. The author of this research paper says that Small Tourism Firms (STFs) has an immense impact on the economic development of the communities and hence being considered as a factor to spur the enhancement the local economies. To support his research the author makes an assertion by giving the example of New Zealand Tourism which states that in New Zealand the tourism is responsible for overall regional development. There industrial revolution is more palpable when dependent agricultural economy is transfigured into free market economy. These changes entail cutback tax, take away of all major subsidies and no check on cost, wages and prices. In spite of Top Down approach, a different, bottom up approach is used which resolves all major concern of classical theory. A bottom-up approach is experienced in very few countries but its capable to tackle the problem of sustainability. Research on Wairarapa Another research Wairarapa (Wellington), depicts that after that demise in agricultural sector, tourism came as a revitalization which further concluded in establishment of wine industries and numerous tourists. This research focuses on the previous work and to develop additional explanation by performing various tests. To satisfy the STFs; research involves the survey and interviews of all people from both public and private sectors. These interviews were framed with the core questions and then analysis of interview-based data was done to answer how the people remarked The Revolutionised Wairarapa. Government Support Various Agencies A Push-and-Pull factor was such a motivating factor to make the people to participate in these small businesses, which contribute to regional development. The diversity was palpable in this path of involvement in the small tourism business; farmers builders, teachers, and doctors were the participants in the tourism industry. The most interesting thing was the womens involvement reflecting the regions strong farming tradition in which activity women were less involved. Now, for the maturation of the STFs, the government identifies the factors that inhibit the growth and development to take the appropriate actions to cope with them. One of the major initiatives is the lifting education and economic development and launch of High Speed of Internet, consequences of which resulted in the establishment of e-centers, free internet at schools and computer skills learning. Government also offers wide variety of services like training to improve their businesses, event scheduling, advertising tourism, visitors record centres; these facilities are provided by various tourism agencies. On darker side, growing competition and envy are seen clearly as barrier to interaction with local institutions and organization. There are some organizations under which these STFs are operated. Some major ones are Tourism New Zealand (TNZ), Central Stage Micro Region (CSMR) and Regional Tourism Organization (RTO)/ Go Wairarapa. Main role of TNZ is to allow little people to fascinate international market where as for RTO, equity and distributions of resources are major concerns. Planning, marketing, HR, ICT (Information and Communication Technologies), networking are some managerial areas and one major where tourism depicts entrepreneurial attitude. Small business owners set up their own in house centres comprising publicising going-ons, customer data and records and used Internet for other efforts. The diverse training ranging from personal training management, ICT, small business management and marketing was given. The business owners from all sectors took pain to learn new skills which can be helpful to run their commerce. They also try to overcome the problems faced during weekdays and peek off periods by capturing international market. These small tourism firms are directly related to local and regional economy, either by means of business services and employment or by purchasing or physical goods. And they also share a deep relation with Banks and accountants. As shown by surveys and interviews, many of the firms are dependent on bank borrowings to pioneer business. In conclusion, tourism business with active participation of both private and public sector and support from government allows an insular region to develop its economy. Literature Analysis Seasonality One of the major problems of tourist industry is Seasonality, a periodical change which occurs every year because of public holidays, occasions or festivals and season.(Chung, 2009) These refashioned patterns can be seen not only in a year but within a month, a calendar week or even in a time of day.(Chung, 2009) It is indicated that pantry, Inns, cafes, general departmental stores are utmost affected businesses. (Jang, 2004) Off periods are always considered as a constraint in tourism industry and these are divided into three categories (Chung, 2009) Employment People working with hospitality and tourism industries expect to have a fixed yearly package but its difficult to employ them for full year. These casual jobs led people to migrate from region in search of better opportunities whose outcome is to increase in salary for same job. Seasonality (Off Periods) Employment Environment Investment FIG:- Classification of Off Periods (Jang, 2004) Investment When it comes to investment, accommodation and warehouses are adversely influenced during this period. As they have to pay fixed amount for physical facilities even in slow seasons. Environment Large number of tourists in peak season causes various environmental problems like air, noise and water pollution. It also stimulate use of plastic bags and bottles which causes environmental problems .(Jang, 2004) Research shows that these off seasons have more adverse effects in rural and isolated areas rather than urban. (Butler, 1993) Beside all these negative effects of seasonality there are some benefits which are necessary to both tourism industry and to nature and its inhabitants. Environment can rejuvenate itself and even entrepreneurs can undergo edifice or some kind of renovation if needed. (Butler, 1993) Many of the suggestions are given to tackle the slow season problem but very few of them have been implemented.(Jang, 2004) It is assumed that we can trim down the seasonality problem to some extent but we cant eliminate it completely. (Butler, 1993) One measure is the financial portfolio theory developed by Markowitz 1952, which can help in reducing the instability in demand to some extent.(Jang, 2004) Business meetings and conferences could be promoted to address the off peak season. Special price offers and discounted prices can help them to tackle the off periods.(Chung, 2009) Terrorism Another problem which causes detrimental effects on tourism industry is the increasing terrorism, a strategy to create the ambience of havoc and instability and terrorisation to threaten the social, constitutional and spiritual motive by numerous exploits of violence like use of explosives, arson, hijacking and many more. (Pizam Smith, 2000) Terrorism had many adverse effects on both, tourists and tourism industry. The graph illustrates the fluctuating immoral events in various years. In 1993-94, according to the graph maximum number of terrorist incidents took place Graph- Number of terrorist incidents per year, 1985-98. (Pizam Smith, 2000) . Who can forget the bombing at London 2005, the train explosion in Spain 2004, attack in Israel 2002 and the most infamous attack in US 9/11 on world trade centre? The global economy and tourism industries are still trying to recover from the deadly effects of tourism. (Moss, Ryan, Moss, 2008). Terrorist activities are ubiquitous to all countries whether it is a developed country or a developing.(Sandler Enders, 2008). Table 1 shows, Iraq is at top of list which endures the maximum number of violence attacks. Top 10 countries terribly affected by terrorism are given below. Table 1- Top 10 countries with terrorist incidents (Terrorism Act 1968-2006) Rank Country Amount (per 1 million) 1 Iraq 439.078 2 Lebanon 329.371 3 Barbados 260.796 4 Israel 228.9 5 West Bank 228.003 6 Gibraltar 107.419 7 Colombia 32.092 8 Cyprus 31.876 9 Algeria 29.852 10 Angola 29.521 Source: World Statistics Website (http://www.nationmaster.com/index.php) Impacts of terrorism Terrorism distress the whole country, its economy and its native peoples.(Sandler Enders, 2008) These terrorist attacks not only detriment the tourism industry but also cause the loss of life, damages to public and private properties and disruption of services like water, electricity, communication etc. Also it affects the global economy and aids obtained from tax and foreign exchange earnings. (Feridun, 2010) Countrys Economy There are many countries whose large part of economy is based on tourism, and Tourism industries contribute to increase in GDP (Gross domestic product), employment, economic growth and education. (Lee Chang, 2008) For example: In New Zealand, $6.5 billion of GDP was generated in year 2010 (New Zealand Statistics www.stats.govt.nz) So targeting some of the most famous tourist destinations can be the ultimate approach to bang the economy of a country and its international image as well. (Feridun, 2010) Top ten tourism destinations are given below according to world statistics. Table 2:- Top 10 tourism destinations in Year 1980 1997 Rank Country Tourist Arrivals (Thousands) Share of Arrivals World-wide (%age) Average annual growth (%age) 1997 1980 1997 1980 1980-1997 1 France 66864 30100 10.95 10.5 4.8 2 USA 47754 22500 7.82 7.9 4.5 3 Spain 43403 22388 7.11 7.9 4.0 4 Italy 34087 22087 5.58 7.7 2.6 5 UK 25515 12420 4.18 4.3 4.3 6 China 23770 3500 3.89 2.0 7.6 7 Poland 19520 5664 3.20 2.0 7.6 8 Mexico 19351 11945 3.17 4.2 2.9 9 Canada 17285 12876 2.83 4.5 1.8 10 Hungary 17248 9413 2.82 3.3 3.6 Source:-world trade organisation website (www.wto.org) Air Travel Many business sectors face the harsh impacts of Terrorism and the Air travel is one of them. It was found that after the 9/11 attack on US, these travel and resorts industries were hit hardly. About 240 contracts were cancelled in only Las Vegas, US. People were reluctant to fly even after 2 years of assault. Similarly in Spain (Mallorca) 96% of tourist come via air and 50% of its revenue is derived from tourist. But after the bombing in Mallorca, Spain, It was proposed that the international travel revenue fell up to $29.1 billion that year. (Moss et al., 2008) Also air travellers have to pay new levied taxes on air tickets, fuel and long queues in security checks. Media also plays a significant role in disheartening people by covering the incident place and discourages people from international travel. (Pizam Smith, 2000). It can set off the successful and extravagant journey of tourism industry to an end. Lesson for SMEs The objective of this research was to explain the two ever green problems of tourism industries. Many destinations are enduring the terrorism and yearly seasonality problem. These problems are responsible for the falloff businesses, low GDP, sometimes loss of public property and low employment to population ratio which directly contributes to loss in countrys economy. This paper focuses on the negative effects of seasonality with some remedies like financial portfolio and special offers during off season to minimize it. It depicts that though seasonality leads to drowning away of income but beside all these it also has some positive effects, especially from the environmental latent. A break after the gigantic peak season is needed by the atmosphere to refresh itself. Its like servicing your car engine to reduce wear n tear and to achieve enhanced performance. Terrorism or felony has been introduced as new emerging problem in tourist industries which was neglected earlier. The research shows that terrorist attacks disturb all nations but majorly the ones which have tourism as a backbone for their survival. Data depicts that there was increasing number of missive attacks from mid of 80s to 90s. this creates the Terrophobia all around the world. People are afraid to travel to the targeted destinations because of the massive destruction done by the terrorists. And the unintentional participation of media in spreading the gossip to raise their TRPs, make the things bad to worse. Its true to say that the terrorism is inherently unpredictable as the earthquakes and tsunami. So both Government and local people have to take active steps to control such violence, by creating awareness about terrorism among peoples and by providing tight and unbreakable security. Even after so much study, still its not clear that if tourism is a honey pot for the te rrorism or they are just the victims of one of their cruel activities. No effort can lead us to abolish these problems so some precautions should be taken against them. We should learn from the previously affected destinations and should prepare ourselves for the crisis either by allocating a squad for the crises management or by assigning permissible authorities. Further research is needed to find the other factors which are responsible for weakening of trade Tourism. Also its affects in a developed or developing country is still an open minded question.

Free College Essays - Lessons Learned in Moby Dick :: Moby Dick Essays

There is much to be learned from the theme of the novel Moby-Dick.   As in any book, there is a message or a sort of subliminal â€Å"moral of the story† type lesson you can learn from Moby-Dick.   The novel, Moby-Dick, can teach you many things if you can remain focussed long enough.   However, the most prominent lesson that can be learned from the work is not that complicated and rather apparent.   This lesson can be summed up in one sentence; don’t become to focussed and obsessed with one goal to the point that you exclude the more important things in life.   This lesson is represented with Ahab’s peculiar obsession with hunting and killing a whale.   By setting this as his most significant goal in life, he begins to ignore more important things such as the lives of his crewmen, and eventually his own life.   This mistake wound Ahab up dead. Although the novel isn’t trying to say that if you over obsess with a matter or issue in your life that you will die, it’s simply trying to say that if you put minor self-centered goals before what’s most important, you will more than likely regret it.   This lesson is very true, and can be related to real life instances when compared to examples such as government dictatorships or social relationships.   For instance, many dictatorships are lead by one person with overwhelming power over his or her nation.   This, in most cases, ends up with a greedy and uncontrollable leader who leads their country to certain downfall.   Also, on a much more common scale, some relationships can symbolize this lesson.   For example, say one person is very much so attracted to another.

How Important Was the First World War in the Growth of the Labour Party in the Period from 1918 to 1924

Although the First World War played quite a large role in the growth of the labour party there were many other factors that contributed to their rise in popularity. Such as, the split of the coalition, the representation of the peoples act, and finally Clause IV. During the war the party was led by Arthur Henderson who was the first Labour MP to get into parliament and he played a great role in the War-time coalition. After a disagreement with Lloyd George in 1917, Henderson resigned from the War Cabinet. This benefited the Labour party because Henderson was able to focus of reorganising the party.This included being more efficient, more organised, the funding of the party was split efficiently and they drafted the Labour Constitution. This helped their growth because it gave them a lot of time to plan how they was going to work about gaining more support over the other parties and to be able to be and efficient stable party. However, the split of the coalition led to the unpopularit y of other parties because the British public felt that the Liberals and Conservatives were unreliable and not strong enough to run the country.The split of this coalition resulted mainly because of U-turns, failures and tension between both the parties. One of the examples of a U-turn was the breaking of pledges that the powers of the House of Lords would be strengthened. The last straw for the coalition was the ‘Chanak Crisis' which seemed likely to end up in a war with Turkey, and by this time many stable conservatives including backbench MP's say Lloyd George as a liability and the coalition was failing in its basic purpose; preventing the rise of the Labour party.As a result of their unpopularity, they were actually helping the Labour Party because the electorate was looking for a stable government that wouldn’t go back on their policies and almost cause another war because they didn’t want that. The Representation of the Peoples act of 1918, gave the vote t o more working-class people, including women over 40 who owned property, who looked for a ‘worker's party' to represent them. This was the Labour party helping them gain more voters because before you had to be a member of the overnment register or pay to vote, money which many working class people didn’t have. So when this act was brought in by Labour the workers saw they were there to help them and they obviously voted them so they had a better chance of improving their lives. The fact that the representation of the peoples act came about, meant that the electorate was a wider range of classes and they were more likely to gain votes from the Working-classes. Clause IV indicated a sense of direction and offered the electorate a doctrine that made them obviously different from other parties.The main difference between Liberals and Labour was the ‘socialist' nature of this clause. However, because the party was made up of Trade unionists and the socialists, the vag ueness of the clause worked to unite all the members of the party which disagreed on some things. This helped them grow in the sense that it showed they were committed to what they said they was going to do. it also showed the party was stable, due to no disagreements and everyone in the party was taken into consideration, showing a strength, unlike Liberals which were split into two because of different opinions.Overall, although the War gave Labour plenty of time to reorganise itself and stabilise itself, it didn’t increase its growth or popularity because everyone's focus was on winning the war and that was why the War-time coalition was made. However the mixture of the Labour Constitution, mainly Clause IV, the Representation of the peoples act and the failure of the Post-War coalition were very large factors in the growth of the Labour party, proving their stability and their aims to help a wider range of people, especially working class.

SCHULZ Last Name Origin and Meaning

SCHULZ Last Name Origin and Meaning The surname Schulz, which ranks 9th among  most common German last names,  has several possible origins: A German occupational name for the man in charge of a village (magistrate, sheriff, overseer) originally derived from the Middle High German word schulteize meaning the person in charge of collecting payments on behalf of the lord of the manor. It is similar in meaning to the English family name, Constable.The Jewish origin of the SCHULTZ / SCHULZ name is uncertain, possibly given to, or by, a rabbi. The Schulz surname is most commonly found in Germany according to the World Names Public Profiler, especially within the regions of  Brandenburg, Mecklenberg-Vorpommern, Berlin, Sachsen-Anhalt, and Schleswig-Holstein. It is next found most frequently in Austria and Australia. When spelled with a t (Schultz), the last name is more common in Denmark and the United States than Germany. Because most last names originate in multiple areas, the best way to learn more about your Schulz last name is to research your own specific family history. If you are new to genealogy, you can try tracing your family tree or learn more researching German genealogy and family coat of arms. Surname Origin: German, English Alternate Surname Spellings:  SCHULTZ, SCHULZE,  SCHULTZE, SCHOLZ, SCHOLTZ, SCHULTS, SHULTS, SCHULTHEIß, SCHULTHEIS  Famous People With the SCHULZ Last Name Charles Schulz - American cartoonist, artist, and illustrator, best known for the popular comic strip PeanutsHoward Schultz - Starbucks CEOWarren Schultz - American game designerErwin Schulz - German Nazi SS general Genealogy Resources for the SCHULZ Last Name Meanings and Origins of the 50 Top German SurnamesMà ¼ller, Schmidt, Schneider, Fischer, Meyer... Are you one of the millions of people sporting one of the most common German last names? The Schulz last name ranks 9th on the list. How to Research German AncestorsGermany, as we know it today, is a much different country than it was during the time of many of our distant ancestors. Learn how to research your German ancestors both in present-day Germany, as well as in the six countries that received portions of the former German territory. Is My Surname Jewish?While many people will identify a last name that sounds Jewish, you generally cant identify Jewish ancestry by surname alone. 10 Online Sources for Holocaust ResearchFrom deportation records to lists of the martyred to survivor testimonies, the Holocaust has generated a vast amount of documents and records - many of which can be researched online! Schultz-Scholz Y-chromosome DNA Surname ProjectThe goal of the Schultz Surname Project is to use Y-DNA testing to distinguish between Schultz ancestral lines, worldwide. Any reasonable spelling variant of the surname is included, including Schultz, Schulze, Scholz, Scholze,  Schult, Schulte, Schultes, Schultheiß, Schults, Schultz, Schultze, Schulz, Schulze, Shults, Shultz, Sulc and Szulc. SCHULZ Family Genealogy ForumSearch this popular genealogy forum for the Schulz last name to find others who might be researching your ancestors, or post your own Schulz query. FamilySearch - SCHULZ GenealogySearch and access records, queries, and lineage-linked online family trees posted for the Schulz surname and its variations. FamilySearch features over 4 million results for the Schulz last name. SCHULZ Surname Family Mailing ListsRootsWeb hosts several free mailing lists for researchers of the Schulz surname. DistantCousin.com - SCHULZ Genealogy Family HistoryExplore free databases and genealogy links for the last name Schulz. Sources: Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

CUBA THE TOTALITARIAN REGIME THAT STILL GOES ON essays

CUBA THE TOTALITARIAN REGIME THAT STILL GOES ON essays CUBA THE TOTALITARIAN REGIME THAT STILL GOES ON When Columbus came to Cuba in 1492, he and his predecessors would probably never have imagined of this islands outcome within the centuries ahead. from conquering the country, to its independence, to the totalitarian regime put into it, all these major events have made the island what it is today. Before giving the whole story about the Communists, one must understand how the country was born so heres a little bit of a background history: Spain had conquered Cuba in 1511 under Diego Velasquez. Frequent insurrections failed to end Spains harsh rule. From 1868 to 1878 occurred the Armed rebellion known as the Ten Years War, led by plantation owner Carlos Manuel de Cespedes, a co-author of Cubas declaration of independence. After the loss of more than 200,000 lives, the revolt ended in failure. In 1933, Fulgencio Batista led a sergeants revolt that toppled the despotic rule of Gen. Grarado Machado and it was at that time that Batista became the most powerful man in Cuba. He was elected president in 1940 and made himself chief of state with dictatorial powers. Years of corrupt government, terrorism and embezzlement made by the United States led to a revolt in 1958 under the leadership of Fidel Castro. Batista fled to the Dominican Republic and the Fidelistas were in control of Havana. Castro then became premier at the young age of 32. At first people applauded the downfall of Batista and hoped that Castro could bring the country the prosperity it had wished for. Unfortunately, before long, people came to realization that the new regime had embraced Communism. At home, Castros regime has created the most repressive police state apparatus in the Western Hemisphere. Cuba is like the George Orwell nightmare predicted in the book 1984 except that this time the country is set in the tropics with Big Brother sporting a beard and ...

Essential Tips to Mind Dealing with University Homework

Essential Tips to Mind Dealing with University Homework Essential Tips to Mind Dealing with University Homework You may be comfortable and confident with the way that you were taught to complete written assignments and assessments during your secondary school years, but undoubtedly you will find that when you move on to college, university, or other tertiary studies that the expectations are at a whole different level. When you are completing your homework or assessments for your university studies, there are a lot of things to think about. Achieving good grades during your university studies requires you to follow some specific ways of structuring your work, demonstrating the process that you have followed to build your arguments and support your conclusions. In this article, we will take a look at some of the key aspects of written assessment or homework that you need to bear in mind when you are tackling your university homework. Profound Research One of the most important elements of your written research is demonstrating that you have identified and understood the research that is available on the topic that you are addressing. Often, this will be presented as a literature review, you need to be able to clearly articulate what the current research and thinking are on the chosen topic. If you are conducting additional, original research, then you need to clearly document this and include your findings in your writing to demonstrate how it supports the argument that you are making and the conclusions that you have reached. Supported Claims This level of university assessment requires you to be able to illustrate your writing with the facts needed to back up any claims that you are making. You have to be able to verify what you are saying this type of assessment is not an opinion piece. If you are making any sort of claim or assertion, then you need to be able to demonstrate what you are basing those claims on. Creative Skills Your university studies are a great opportunity to develop and demonstrate your critical thinking and creative approach to problem-solving. It is important that you are not simply repeating what everyone else has already said on a specific subject. You need to try and find a fresh point of view or a fresh perspective on the subject that you are writing about. Professional Language The language that you use when writing your assessment or homework is almost as important as what you are actually saying. You need to present your information and arguments clearly, professional, using a neutral tone, not an emotive tone. Think of it as speaking to someone that you have not met before, not one of your close friends. You need to impress them with your ability to clearly convey and explain your point of view. Whatever subject you are studying or whatever level of studies you have reached, ensuring that you bear in mind the basic principles required to achieve great grades in your assessments will get you a long way. Do not let yourself be overwhelmed by the amount of work that you need to complete, prioritize the most important things you need to get done, stay focused, and keep working towards your academic aspirations. If you need help with your university homework assignment, dont hesitate to contact our online homework writing service with academic experts you can fully rely on.

Forensic Pathology Coursework Example | Topics and Well Written Essays - 500 words

Forensic Pathology - Coursework Example The present scenario has a submerged body; the pathologist takes the samples from different organs without marking. This is because if the samples are supposed to go for DNA sequencing or finger printing then the DNA from every cell or tissue of the same body is exactly the same. So to find anomalous behavior more than one sample is withdrawn. These tissues are sliced into blocks and mounted on slides for microscopic analysis and are further subjected to various tests. The Y-incision is performed to gain access to vital body organs and see if any physical assault has been made or whether the deceased was suffering from a disease. These organs are weighed either collectively or separately depending on the severity of scenario. Usually the weight is reduced in case of traumatized organs. (Prahlow, Byard. 2011) Tissue sampling from the stomach can be useful to indicate if any poison was given to the victim. This can help indicate the time of death as well. Usually samples from other organs such as gall bladder, liver, urine, eye fluid etcetera are also obtained to make sure of poisoning and digestion levels. In case of murder or assault the body is not normally returned to the family until the many staged investigation is carried out. Moreover if the head injury is not visible to the eye then samples from the brain are also obtained. Are such samples only taken in cases of submerged bodies, and if not, asks that you give him at least four other examples of when such samples might be taken and what might be discovered in subsequent examinations of such tissues? Such samples are taken in every-day postmortem cases of natural death as well. But the procedure is a bit more detailed and lengthy for victims of unnatural death. Not only in submerged cases but also in many other scenarios. Four of which are stated as follows: Someone dies of suspicious death without any witnesses and unexpectedly, requires autopsy legally. To find out if the victim was traumatized or drug abused. Common cases are homicide, manslaughter or murder.

The Great Migration of African Americans from the South to the North Essay

The Great Migration of African Americans from the South to the North during the 1900's - Essay Example There seems to have been two instances where the African Americans migrated. First was between 1910-1940, following which it is considered that there was a second Great Migration, which was between 1940 and 1970. Most of the people seemed to have moved to California from places like Texas and Louisiana. This move is considered mainly due to the availability of jobs in the defense industry. The years 1965 until 1970, had seen a high number of people migrating from places like Alabama, Louisiana and Mississippi to other regions of the United States which fell under the Census. However the following year brought about a number of people moving back to their original destinations due to family reasons, or kinship ties. However post 1995 until 2000, places like Georgia, Texas and Maryland, attracted the highest number of college graduates. California was considered to be one of the highest and most gaining states for the black migrants however the later 1990s led California to loose more than gain African Americans. With the Emancipation Proclamation that had been signed earlier on in 1863, left merely 8 percent of the African American population left in Northeast and Midwest. Later on in 1900, almost ninety percent of the African American was seen to have moved out of the slave holding states to move into newer and better lives (Wesley, 1927). A number of the people had moved into places like Boston, New York, Baltimore, Chicago and many other smaller industrial cities. People wanted to take the cheapest rail ticket possible and for this they moved from places like Mississippi to Chicago. The years of 1910 until 1930s saw a rise in the African American population in Northern States and there was a rise of almost forty percent, this lead to a high level of urban tension, majorly because of the number of migrants of the African American and

Financial Industry Megamergers Research Paper Example | Topics and Well Written Essays - 1000 words

Financial Industry Megamergers - Research Paper Example One of them is connected with the regulatory agreements of megamergers which actually are dependent on the antitrust concentration. Hoenig (1999) is worried that when megamergers become the prevalent financial institutions, governments will be forced to close down those that become less influential, out of fear to create unsecure financial system. Thus, the government implicitly guarantees such mergers that might be uninsured depositors or creditors, which eventually lead to unstable and less efficient financial structure (Hoenig, 1999). Hoenig (1999) says that he is less optimistic about the challenges that occur in the merging processes. He also suspects that in the near future financial specialists have to cope with merger institutions that are "too big to fail" and advises that experts have to carefully balance between the "economic benefits of consolidation" and the "potential costs to the financial system (p.2)." Hoenig (1999) remarks that consolidation in the financial services happen in three dimensions: within the banking industry, between banks and other financial organizations and across national borders. Up to 1999, there is an apparent decline of banking institutions. In the 1980s the number of banks in the United States is about 12 thousand. The estimated number in 1999 is 7 thousand (Hoenig, 1999). The same trend is occurring in most of the European countries. In the U.S the alliance is between commercial banking and investment banking services. In Europe, the model unifies the banking and insurance operations (Hoenig, 1999). Hoenig (199) discusses that the primary reason for consolidation in the financial services industry is to overcome possible problems and weaknesses caused by real estate lending, for instance. Another important factor is the development of telecommunication and information technology which lowered the prices of the banking sector. Greater economies of scale are achieved through merging various services, forcing small companies to merge in order to increase the competition (Hoenig, 1999). Legal boundaries have also been removed, so that interstate banking is now feasible. International consolidation is a fact with many countries opening up their "domestic financial markets by liberalizing foreign ownership of domestic financial institutions (Hoenig, 1999, p.3)." Megamergers pose serious questions about the public policy, such as whether the consolidation is in the public interest. Thus, banking agencies and Justice Departments have to take into consideration public policies before confirming an acquisition (Hoenig, 1999). To satisfy the public interests banking organizations continue to be active even after merging especially in order to create good records for servicing their communities. Hoenig (1999) highlights that megamergers in the U.S do not have antitrust problems and follow the traditional merger recommendations, focusing on different range of financial activities. The new policy issues that Hoenig (1999) mentions concern the protections of the financial conglomerates guaranteed by the government as "too big to fall" institutions. This can lead to serious consequences. Because the activities of these megamergers constitute a large proportion of the country's payment system, possible

Historical and Theoretical Studies Essay Example | Topics and Well Written Essays - 2000 words

Historical and Theoretical Studies - Essay Example Inevitably, within this changing cultural climate, design took on new guises and performed new roles. During the early postwar period, which was one of economic, social and cultural reconstruction in the industrialized world, design played a crucial, although usually silent, role. It became an important factor within two areas of postwar life; the first as part of the need to create a national identity for products on the international market and the second in the formation of mass culture - both of them highly significant aspects of the world history of the post-1945 period (Bonsiepe, 1965). Within this economic rebirth the manufacture and trade of goods played a major role. The reasons for this resurgence were complex but the strongest stimulus, in addition to the numerous social and economic changes that occurred in these years, was the rapid development of technology. Many advances had been made during the Second World War, including the development of radar and work in aircraft production which, in Britain, was sustained into the 1950s. Perhaps the most significant development of the late 1940s, however, was that of the transistor which made possible the miniaturization of electronic equipment, including computers, which in turn were to play such a central role in the postwar period, both in the automation of production and in information retrieval (Stearn, 1968). As a result of the numerous social, economic and technological changes that... The lesson presented by the prewar USA example that 'design sells' was learnt and digested and became one of the major strategies in most countries' programmes of industrial reconstruction and within international trading in the postwar period (Rogers, 1946). Design in postwar Italy was quick to develop into a highly sophisticated marketing exercise. Because its products were aimed from the beginning at a small, wealthy, international market, Italy was able to focus on quality and aesthetic innovation as the two defining characteristics of its consumer goods. This inevitably placed a strong emphasis on the role of the designers, giving them the sole responsibility of finding the right visual formula for the product. For the most part, disillusioned with prewar Rationalism because of its associations with fascism, they took their cue from contemporary fine art incorporating into many of their designs sensuous curves directly inspired by the abstract, organic sculpture of artists like Henry Moore, Hans Arp, Alexander Calder and Max Bill (qq.v.). The Turinese furniture designer, Carlo Mollino (q.v.), took this expressive aesthetic to an extreme in what he called his 'streamline surreal' tables and chairs. As a result of this pioneering work Italy, in particular Milan, soon became a centre for debate and discussion about progressive attitudes towards design, and the postwar Triennales, three-yearly exhibitions of design which had been initiated in the 1920s (Huisman and Patrix, 1968). Mollino was the most idiosyncratic of the Italian postwar furniture designers. Based in Turin rather than Milan where most furniture designing went on, he developed a personal style

Transition from Military to a Democracy Rule in South Korea Research Paper

Transition from Military to a Democracy Rule in South Korea - Research Paper Example This paper considers the process of successful transition from a military dictatorship regime to a democratic led nation in South Korea. It attempts to study that process and give an explanation to success of that transition, that brought economic prosperity to the country. The history of the path to democracy in South Korea began in the year 1945 when the country liberated itself from colonial rule by the Japanese. Economic development was envisaged to pick soon after. However, the postcolonial period saw a shift from Japanese led colonial leadership to an authoritarian rule, also referred to as a strong state. This shift was mostly fuelled by political divisions in the period after liberalization and the Korean War. The continued authoritarian rule elicited country wide protests, which continued to gain support and momentum as the strong state ideology also continued to widen and deepen. The protests were in favor of democratization, with the protestors demanding the adoption of democracy in governance, and consequently formed a resistance union, called the democratization movement’s resistance. Increased confrontations and resultant clashes between the pro democracy and the authoritarian rule parties led to the start of the journey to democracy which was characterized by a series of movements. These include the 1960 revolution which took place on April 19th, the uprising of 1980 popularly known as the Gwangju Popular Uprising, and lastly the 1987 June Democratic Uprising. The direct and democratic election of Kim Dae Jung as president of South Korea in 1997 propelled the country into a state of political and economic stability signifying the strong correlation that exists between democracy and economic development.

No topic Essay Example | Topics and Well Written Essays - 1000 words - 1

No topic - Essay Example For America, the 1960s was a year of assassinations. Really the only time since the 19th century that political assassinations had been successful, these assassinations made a scar on the American psyche. Two of the most important of these assassinations occurred in the year 1968, very close to each other. The first was the assassination of Martin Luther King Jr., the bold civil rights leader who had inspired millions of black Americans and help end segregation and vicious Jim Crowe laws in the south, especially with the passing of civil rights legislation in 1964. Shortly following Mr. King’s assassination, Robert Kennedy, then presidential candidate, was also shot dead. These assassinations changed the way public figures had to interact with the public, and, along with president Kennedy’s assassination earlier in the decade, caused a shift in which much greater barriers were put up between public figures and the general population, out of necessity. These assassinatio ns were indicative of the social upheaval that climaxed in the year 1968. Many of the best known protest movements of the 1960s had major expressions in this year. For one thing, the year saw protest movements and civil disturbances at a number of universities, including â€Å"one of the largest† at Howard university, which built up to the eventual protest and massacre at Kent State two years later (Forner 884). These were based around a number of issues, but the biggest was the growing opposition to the Vietnam war. Vietnam War opposition may have peaked several years after 1968, but this was probably the year that shifted public perception to being almost entirely negative. Many factors caused this shift, including growing American casualties. Some of the most culturally important, however, may have been the massacres that occurred and became public knowledge over the course of 1968. The most famous of these may have been the My Lai massacre, in which American forces killed somewhere in the order of 500 civilian Vietnamese, while South Korean forces were also accused of massacres elsewhere in the country. These massacres were recorded and broadcast to America through photography at a rate unprecedented in former wars – photographs of these sorts would be essential at turning public opinion against wars in general, and against Vietnam in particular. Question 2: How did Vietnam and the Watergate Scandal effect trust in the government? Vietnam and the Watergate scandal were both devastating to public trust in government offices. Vietnam was a long and slow erosion whereas the Watergate scandal was something of an immediate drop in public perception of the government. Vietnam, over the long term, was probably the more damaging (from the government’s perspective) of the two. The fact is that the Vietnam war was seen as a debacle in nearly every front. It was expensive both monetarily in terms of lives lost, while providing almost no benefit. Worse, it made the United States seem like butchers and villains both on the international stage and to civilians back home – people saw the â€Å"realities of warfare† (991), which, especially with a conscripted force, involve things like massacres, rapes, and other brutalities that people were not able to handle. This war made Americans suspect of

Historical and Theoretical Studies Essay Example | Topics and Well Written Essays - 2000 words

Historical and Theoretical Studies - Essay Example Inevitably, within this changing cultural climate, design took on new guises and performed new roles. During the early postwar period, which was one of economic, social and cultural reconstruction in the industrialized world, design played a crucial, although usually silent, role. It became an important factor within two areas of postwar life; the first as part of the need to create a national identity for products on the international market and the second in the formation of mass culture - both of them highly significant aspects of the world history of the post-1945 period (Bonsiepe, 1965). Within this economic rebirth the manufacture and trade of goods played a major role. The reasons for this resurgence were complex but the strongest stimulus, in addition to the numerous social and economic changes that occurred in these years, was the rapid development of technology. Many advances had been made during the Second World War, including the development of radar and work in aircraft production which, in Britain, was sustained into the 1950s. Perhaps the most significant development of the late 1940s, however, was that of the transistor which made possible the miniaturization of electronic equipment, including computers, which in turn were to play such a central role in the postwar period, both in the automation of production and in information retrieval (Stearn, 1968). As a result of the numerous social, economic and technological changes that... The lesson presented by the prewar USA example that 'design sells' was learnt and digested and became one of the major strategies in most countries' programmes of industrial reconstruction and within international trading in the postwar period (Rogers, 1946). Design in postwar Italy was quick to develop into a highly sophisticated marketing exercise. Because its products were aimed from the beginning at a small, wealthy, international market, Italy was able to focus on quality and aesthetic innovation as the two defining characteristics of its consumer goods. This inevitably placed a strong emphasis on the role of the designers, giving them the sole responsibility of finding the right visual formula for the product. For the most part, disillusioned with prewar Rationalism because of its associations with fascism, they took their cue from contemporary fine art incorporating into many of their designs sensuous curves directly inspired by the abstract, organic sculpture of artists like Henry Moore, Hans Arp, Alexander Calder and Max Bill (qq.v.). The Turinese furniture designer, Carlo Mollino (q.v.), took this expressive aesthetic to an extreme in what he called his 'streamline surreal' tables and chairs. As a result of this pioneering work Italy, in particular Milan, soon became a centre for debate and discussion about progressive attitudes towards design, and the postwar Triennales, three-yearly exhibitions of design which had been initiated in the 1920s (Huisman and Patrix, 1968). Mollino was the most idiosyncratic of the Italian postwar furniture designers. Based in Turin rather than Milan where most furniture designing went on, he developed a personal style

No topic Essay Example | Topics and Well Written Essays - 1000 words - 1

No topic - Essay Example For America, the 1960s was a year of assassinations. Really the only time since the 19th century that political assassinations had been successful, these assassinations made a scar on the American psyche. Two of the most important of these assassinations occurred in the year 1968, very close to each other. The first was the assassination of Martin Luther King Jr., the bold civil rights leader who had inspired millions of black Americans and help end segregation and vicious Jim Crowe laws in the south, especially with the passing of civil rights legislation in 1964. Shortly following Mr. King’s assassination, Robert Kennedy, then presidential candidate, was also shot dead. These assassinations changed the way public figures had to interact with the public, and, along with president Kennedy’s assassination earlier in the decade, caused a shift in which much greater barriers were put up between public figures and the general population, out of necessity. These assassinatio ns were indicative of the social upheaval that climaxed in the year 1968. Many of the best known protest movements of the 1960s had major expressions in this year. For one thing, the year saw protest movements and civil disturbances at a number of universities, including â€Å"one of the largest† at Howard university, which built up to the eventual protest and massacre at Kent State two years later (Forner 884). These were based around a number of issues, but the biggest was the growing opposition to the Vietnam war. Vietnam War opposition may have peaked several years after 1968, but this was probably the year that shifted public perception to being almost entirely negative. Many factors caused this shift, including growing American casualties. Some of the most culturally important, however, may have been the massacres that occurred and became public knowledge over the course of 1968. The most famous of these may have been the My Lai massacre, in which American forces killed somewhere in the order of 500 civilian Vietnamese, while South Korean forces were also accused of massacres elsewhere in the country. These massacres were recorded and broadcast to America through photography at a rate unprecedented in former wars – photographs of these sorts would be essential at turning public opinion against wars in general, and against Vietnam in particular. Question 2: How did Vietnam and the Watergate Scandal effect trust in the government? Vietnam and the Watergate scandal were both devastating to public trust in government offices. Vietnam was a long and slow erosion whereas the Watergate scandal was something of an immediate drop in public perception of the government. Vietnam, over the long term, was probably the more damaging (from the government’s perspective) of the two. The fact is that the Vietnam war was seen as a debacle in nearly every front. It was expensive both monetarily in terms of lives lost, while providing almost no benefit. Worse, it made the United States seem like butchers and villains both on the international stage and to civilians back home – people saw the â€Å"realities of warfare† (991), which, especially with a conscripted force, involve things like massacres, rapes, and other brutalities that people were not able to handle. This war made Americans suspect of

McCrae & Costas Five-Factor Model Essay Example for Free

McCrae Costas Five-Factor Model Essay McCrae and Costa’s Five-Factor model of personality is said to be predictive in certain behaviours such as honesty, job performance and procrastination. This Five-Factor model applies to organisational testing because personality is a crucial part in understanding the interests and abilities of an applicant within a business. There have been several criticisms of the Big Five and how accurately it can describe a person’s future performance. These criticisms will be discussed in length in this essay. The essay will also consider the usefulness of the Big Five within psychological assessments. Personality can be defined as â€Å"the dynamic organisation of systems that determine the individual’s characteristic patterns of behaviour, thought, and feeling† (Sibaya Nicholas, Personality, 2008). Simply put one can describe personality as the aspects of a person which make them unique (Sibaya Malcolm, 2003). Personality attributes have successfully been studied over centauries and investigators have concluded that the personality domain can be best described by five â€Å"super ordinate constructs† (Digman, 1990). A personality trait is â€Å"a durable disposition to behave in a particular way† and the five-factor model has become the dominant idea of a personality structure (Weiten, 2007). The five-factor model of personality came about as a result of Hans Eysenck’s two dimensions of personality. Eysenck’s theory comprised of neuroticism-stability and extraversion-introversion and he later added the third dimension known as psychoticism (Sibaya Malcolm, 2003). Eysenck’s theory also concluded that personality traits could largely be determined by genetics (Sibaya Malcolm, 2003). Eysenck’s theory of personality dimensions was a â€Å"precursor of the five-factor model† developed by Costa and McCrae (Sibaya Malcolm, 2003). The five-factor model can be seen as the most recent approach to personality and personality traits. Costa and McCrae argue that personality traits derive from five higher order traits. These traits are now known as the â€Å"Big-Five† (Weiten, 2007). Similar to Eysenck’s view on personality traits Costa and McCrae concluded that genetics play a substantial role in personality (Digman, 1990). An example of genetics playing a role in the development in personality traits can be seen in the study of twins. Jim Lewis and Jim Springer were identical twins separated at birth in 1940 (Sibaya Malcolm, 2003). These twins were later reunited and research showed that they had similar personality traits. The twins both drove the same model car; they both smoked heavily and liked the same brand of cigarettes (Sibaya Malcolm, 2003). A further impact of the five-factor model is that it has shown in studies that this personality study applies across cultures and is widely identifiable in different cultures around the world (Weiten, 2007). The five-factor model states that there are five core personality traits: openness, conscientiousness, extraversion, agreeableness and neuroticism. These form a mnemonic, OCEAN, which is often used for remembering the personality traits (Sibaya Malcolm, 2003). Openness applies to the openness one would have to an experience. Openness is often associated with traits such as curiosity, imagination and flexibility (Weiten, 2007). McCrae states that openness can determine one’s political attitudes or ideologies (Weiten, 2007). Conscientiousness relates to traits involving well disciplined and well organised people and is associated with people being diligent within the workplace (Weiten, 2007). Extraversion relates to people who can be categorised as outgoing or sociable people (Weiten, 2007). Agreeableness relates to one’s ability to be sympathetic, trusting and modest (Weiten, 2007). Agreeable personality traits have been known to be associated with a constructive approach to dealing with conflict but agreeable people have also been known to be aggressive (Weiten, 2007). Neuroticism relates to people who are anxious or hostile (Weiten, 2007). People who score high in this personality trait have been known to over re-act to stressful situations (Weiten, 2007). Organisational psychology â€Å"focuses on role related behaviour, group pressure, commitment to organisations and patterns of communication† (Sibaya Malcolm, 2003). In order for an organisational psychologist to determine this behaviour certain organisational testing or psychological assessments need to take place. A psychological assessment is a â€Å"standardised measure of a sample of a erson’s behaviour† (Weiten, 2007). Psychological assessment is one of the oldest and most focussed areas of industrial-organisational psychology (Weiten, 2007). Psychological assessment focuses on an individual’s difference in behaviour and their individual job performance and then develops ways in which they can measure or predict such performances. Testing enables psychologists to select people for jobs, assess one’s potential and develop people. Testing can often lead to labelling of people and selection for jobs, promotions or training has often been made in accordance to these labels. The importance of psychological assessments within the workplace is that they enable the perspective employer to have predictions about the applicant’s future performance and how that applicant may behave in the future. An example of how psychological assessments are beneficial and important can be seen in the use of a personality test. A personality test â€Å"measure various aspects of personality, including motives, interests and attitudes† (Weiten, 2007). Personality tests can be helpful because they assist in personnel selection within business and industry (Weiten, 2007). A sub-division of personality tests is ‘interest inventories’ which determine the interest of an individual in relation to the interests needed to do the job. An example of ‘interest inventories’ can be seen in the need for a sales person to have a personality type that is an extrovert. The example of the sales person can also explain the importance of psychological assessments within the work environment because without this form of testing perspective employers would be unable to employ people that are specifically suited to the position on offer, e. . an extrovert. The use of psychological assessment in business begins when the candidate is still in the selection process. The applicant for a perspective job will first consider the job analysis. A job analysis is the process of obtaining information about a job by determining what duties, tasks or activities it entails in order to perform the job successfully (Sibaya Malcolm, 2003). Following a job analys is the applicant would then submit an application and begin the selection process. A selection process can be described as the process of identifying who will be hired from the pool of applicants (Sibaya Malcolm, 2003). The applicant will then undergo psychological assessment which involves a prediction of the applicant’s knowledge, abilities, attitudes and personality traits. The way in which these tests help with the selection process are that they are the best predictors of performance and behaviour on the job (Sibaya Malcolm, 2003). Now that the selection process has been explained one can similarly link the development and promotion process to psychological assessment. With development or promotion the worker will have to undergo psychological testing to ensure that their abilities and interests fit with the promotion available. The five-factor model applies within the workplace because it enables employers to evaluate employee’s personalities and make use their personality traits to the best of their abilities. Research has indicated that the Big Five traits are able to predict specific behaviour (Weiten, 2007). The Big Five’s ability to predict this behaviour can be seen as beneficial in the workplace. An example of how the Big Five can benefit an industry can be seen in the personality trait ‘conscientiousness’ because it has been said that conscientiousness correlates with honesty, higher job performance and a lower alcohol consumption (Weiten, 2007). This being said one can understand that the Big Five traits allow a perspective employer the ability to employ conscientious workers. Many of the Big Five traits are related to career success (Weiten, 2007). The five-factor model can be used in the selection, development and promotion of employees because it allows the employer to predict what qualities the applicant has. The example used previously about the sales rep needing to be an extrovert is a perfect example of how the Big Five apply to selection, development and promotion. The five-factor model would allow the employer of such sales rep to be able to select candidates that fit the personality type that is required for the job at hand. Similar to this the employer could use the five-factor traits to determine whether an existing employee fits the personality required in a job opening and therefore the five-factor model applies to promotions within business as well. A further benefit to the Big Five is that an employer can determine an employee’s weak traits and develop them further thus improving the workforce. The use of the Big Five within occupational testing has been criticised by many psychologists and researchers as they feel nit does not adequately determine one’s ability to perform a task. A common criticism is that there is a fundamental need for more than five traits (Weiten, 2007). An example of this can be seen in recent studies that state that honesty-humility should be a sixth trait. Another criticism is that studies have shown that the five-factor model can discriminate against people. In the case of South Africa this criticism of the five-factor model only improved the outcome of the test because the discrimination led to changes in legislation which protect the rights of people and state that only valid testing may be done (Sibaya Malcolm, 2003). The legislation protecting people’s rights within organisational tests has encouraged the use of these tests in the selection of new employees. Studies have also shown that the Big Five are not necessarily a reflection of one’s personality but rather a reflection of their â€Å"test-taking skills† (Ones, Reiss, Viswesvaran, 1996). This criticism states that the results of the five-factor traits test are a reflection of one’s â€Å"cognitive ability and years of education† (Ones, Reiss, Viswesvaran, 1996). This criticism is not necessarily a negative aspect as it only ensures better use of the Big Five within organisational testing because education is an important aspect to one’s personality. There are two main criticisms of the five-factor model. These are the â€Å"frame of reference effect† and â€Å"socially desirable responding† (Hanges, Dickson, Smith, 2001). Critics argue that the five-factor model is not useful because it is too broad to be applied to psychological assessment (Schmit Ryan, 1993). The first criticism is the frame of reference effect which states that the image the average job applicant would like to convey will have an effect on the psychological assessment (Hanges, Dickson, Smith, 2001). The frame of reference effect can be explained better if one considers that a job applicant will be guided by their self-presentation (Schmit Ryan, 1993). An employee will stand to gain or lose from the results of the psychological assessment and will therefore may alter their response to be in line with what would be considered the correct response (Hanges, Dickson, Smith, 2001). This ‘altered response’ by the job applicant can be seen as a â€Å"ideal-employee† frame of reference where as the response given by a volunteer would be seen as a â€Å"stranger-description† frame of mind (Schmit Ryan, 1993). The second criticism of the five-factor model is the socially desirable response. The â€Å"socially desirable response† can be divided into two sub-groups. Firstly there is â€Å"self-deception† which is the â€Å"unconscious tendency to see oneself in a favourable light† (Schmit Ryan, 1993). Secondly, there is the theory of â€Å"impression management† where a person is consciously aware that they are putting up a false front in order to create a better impression (Schmit Ryan, 1993). The concept of socially desirable responses has undergone three studies which examined the effect of the socially desirable response. The result of these three studies found that in a test of â€Å"fake good vs. honest responses† the personality reliabilities were higher in the fake good (Hanges, Dickson, Smith, 2001). A further study was done on socially desirability consisting of three sample groups. The sample groups were the job applicant, the job incumbent and the student (Hanges, Dickson, Smith, 2001). The results of this study much like the results of other studies showed that the job applicant showed more socially desirable responses than the job incumbent (Hanges, Dickson, Smith, 2001). When defining personality some may argue with Freud’s opinion that personality is largely hidden and unknown. This definition of personality would parallel the argument that the five-factor model is a poor predictor of job success as well as suggesting that it is unethical to use the five-factor model within employment procedures (Hogan, Hogan, Roberts, 1996). This argument could stem from criticisms such as the effect of socially desirable responses, the frame of reference effect and the thought that the five-factor model is limited by only considering five traits. Although these criticisms all have a valid argument one cannot help but believe the evidence that a well-constructed personality assessment is a valid predictor of job performance and it enhances fairness in the employment process (Hogan, Hogan, Roberts, 1996).

History of the English Language in India

History of the English Language in India INTRODUCTION This study aims at studying the language needs of under graduates students, revealing the discrepancies of different participants with respect to actual English language skills and target language skills and then suggest corrections in curriculum, wherever required. The study is conducted at Sant Gadge Baba University; Amravati, on students studying in under-graduate courses.This chapter presents information on the background and purpose of the study. Next, research questions are presented. Finally, definitions of some basic terms used in this study are presented. Background to the Study Global English World English is broadly categorised into three varieties: English as a Native Language (ENL), English as a Second Language (ESL) and English as a Foreign Language (EFL). Accordingly, there are three geographical divisions of English speaking nations viz., ENL territories, ESL territories and EFL territories (Braj B. Kachru in Koul N. Omkar (eds.) 1992: 2 -3, cited in Hasan Kamrul Md,2004).1 ENL territories In countries like the UK, the USA, Canada, Australia and New Zealand, English is the first or often the only language of communication among the people. In ENL territories people use the mother tongue variety of English. ESL territories- In ESL situations English plays a vital role and is used to perform a variety of official, educational, and other roles. For ESL speakers, although English is not their native language but it is an important language in their professional and social lives. Like India, English is used as a second language in almost all the former British colonies (Singapore, Nigeria, South Africa etc.) Often the persons second language becomes the first functional language in adulthood in such cases. In ESL countries English is generally given importance in the educational framework of the nation and taught in schools and colleges. EFL territories In some countries English neither enjoys the status of native language nor second language. It is treated as foreign language and its use is restricted to occupational and educational purposes. In countries like China and Japan, English is taught and learnt mainly for reasons of trade and business and it does not play any role in social interactions. A historical sketch of ELT in India: Pre-colonial period Vasco da Gamas discovery of the sea route to India also paved way for the introduction of English in the sub-continent in 1498.However, it was only in the 18th century, when the Mughal Empire was on the decline and the English East India Company had secured a foothold in India that Indias tryst with the English language began. During this period, English was the language of communication of the elite people and was not the lingua franca of the people. Colonial period With the consolidation of the activities of the East India Company in eighteenth century, began the efforts of teaching English in the South Asian subcontinent. As far back as 1759, Christian missionaries entered India and the 1787 despatch welcomed the efforts of Rev. Swartz to establish schools for the teaching of English. Another significant effort was the publication of the first book, The Tutor, to teach English to the non-Europeans by author John Miller in 1797. This book was published in Serampore in Bengal. Thus the socio- historical stage for the role of English in education was set by the end of the 18th century. T.B. Macaulay, in the Minutes of 1835, for the first time, formally introduced the teaching of English in the South Asian subcontinent. In his Minutes he mentioned the importance and usefulness of the education that would be given to the natives through the medium of English. There were primarily two objectives of such education. The first was to create through this education a class of natives who, despite their blood and colour, would be English in culture and be able to interpret between the rulers and the subjects:à ¢Ã¢â€š ¬Ã‚ ¦a class who may be interpreters between us and the millions whom we govern a class of persons, Indians in blood and colour, but English in taste, in opinion, in morals and in intellect (quoted in Macaulay 1835, quoted in Thirumalai, 2003)2. The second was to create a demand for the European institutions. Although both the objectives were designed to serve the interest of the Masters, not of the subjects, but it provided the framework of formal English ed ucation to India which to a large extent is followed even today.. Thus by the middle of the nineteenth century the aims and objectives of teaching English were very clearly laid out For the remaining period of colonial rule there were a few landmarks in the development of English such as: The establishment of universities in Kolkata, Mumbai and Chennai in 1857 and in Dhaka in 1920 Selective education and training in administration, imparted through English, the Indian University Act (1904) The Resolution on Educational Policy (1913). For the entire period of British rule four broad developments with regard to English education took place: 1600 -1800: During the early years the variety of English used was imitative and formal. It was the language of the rulers and the elite class. 1850 -1947: During the later years more varieties (from very high to very low) appeared. Indian intellectuals and freedom fighters effectively used English as tool to for political awakening and resurgence. Interaction with vernacular languages: As the use of English penetrated the different sections of the educated Indians, a new variety of English emerged. This variety of English had a very distinct Indian flavour and a number of words of vernacular origin were absorbed in English, e.g., Brahmin. Coolie, jungle, and so on. Methodology: Language studies were based on literature and grammar and the means of studies was the grammar-translation method. The spoken component of the language was not practised. The emphasis was given on correctness and complete sentence construction. English also played a critical role in Indias struggle for independence as it became the language of political awakening and resurgence. Even Mohandas K. Gandhi (1869-1948), although a strong advocator of use of national language, used English language effectively to put forth his message to the British Government . Post colonial period Post independence, the perception of English as having an alien power base changed. Kachru notes that English now has national and international functions that are both distinct and complementary. English has thus acquired a new power base and a new elitism (Kachru 1986, p. 12 as cited in Baldridge, 2002).3 For most part of the twentieth century, it remained a language used by a select few. English primarily remained the language of law and administration. The Present State Twentieth century witnessed great advancements in science and technology and this enabled many new ways of sharing information and doing business. Indias international commercial activities led to the need for acquiring proficiency in English as an international language. Now, English was not just the language of the administrators and policy makers but also became the language of the business and professional class. In India, the English speaking population is only about 3-4%, but with Indias massive population, India is among the top three countries in the world with the highest number of English speakers. In terms of numbers of English speakers, the Indian subcontinent ranks third in the world, after the USA and UK. Most English speakers in India are second language speakers, in 1971, it was estimated that the rate of bilingualism in India was 13% and 99% of English speakers are second-language speakers (Mahapatra 1990: 7 cited in Hohenthal , 2003).4 Spolsky points out that English is the most widely spoken second language, followed by Hindi. English is more useful as a lingua franca; the usefulness of Hindi as a lingua franca is regionally limited (Spolsky 1978: 42 cited in Hohenthal , 2003)5. The small segment of the English speaking population controls domains that have professional prestige (Kachru 1986a: 8 cited in Hohenthal , 2003)). It is this small segment of Indian population that hea ds Indias economic, industrial, professional, political, and social progress. Most interactions in the above spheres of life take place in English. In the linguistically plural settings of India, English often acts as the link -language among people of different dialect. For many educated Indians English is virtually the first language. Thus in the present context English is playing a vital role in bringing together people from different regional languages for a closer exchange of social, educational and administrative network of India . It provides a linguistic tool for the administrative cohesiveness of a country (Kachru 1986a: 8). English is used in both public and personal domains and its functions extend far beyond those normally associated with an outside language, including the instrumental, the regulative, the interpersonal and the innovative, self-expressive function (Hohenthal citing Kachru 1986a: 37, 2003))6. As pointed out before, the role of English is not replacive: it overlaps with local languages in certain domains (Kandiah citing Sridhar, 1985;Shridhar and Shridhar, 1986; 1991: 273)7. English language in Indian Education System English is taught as a second language at every stage of education in all states of India and has been accepted as the main medium of instruction in higher education. English is also the state language of two states in eastern India, Meghalaya and Nagaland. In India, English has become an integral part of the curriculum almost at all levels of education. However there are various social, political and cultural factors that affect the position of English in different boards, universities and other institutions. Even the curriculum offered and evaluation tools employed are very diverse across the country. The model of English offered to the learners lacks uniformity and it is this question that continues to challenge the policy makers and education planners. While most States accord English the position of second language, some others treat is as the third language; the regional language and the national language getting precedence. as in other linguistically and culturally pluralistic societies, the position of English is determined by various political, cultural and social considerations. Kachru (1986b:20 cited in Hohenthal , 2003)8 sees primarily three questions which continue to be discussed. The first question concerns the position of English in early and in higher education. The second question is concerned with the roles of the regional language, Hindi and English. The third question deals with the model of English presented to Indian learners, and how that presentation can be made uniformly and effectively. The Government of India has primarily been concerned with the first two questions, which are directly related to language planning at both the national and state levels. There are, as yet, no acceptable answers to any of these questions (Kachru 1986b:20 cited in Hohenthal , 2003).9 1.2 Language Teaching Context at Amravati University Established on 1st May, 1983, this University geographically covers the western Vidarbha belt (i.e., five districts Amravati, Akola, Yavatmal, Buldhana and Washim) of Maharashtra State. The University, in its small span of two and a half decades, has contributed in many ways for economic, social and cultural upliftment of the society by offering quality education. The Motto of this University is Education for Salvation of Soul The University is recognised under Section 12(B) of UGC   Act. The University is also an associate member of Association of Commonwealth Universities, London (U.K.) The University has 10 faculties which includes Arts, Commerce, Sciences, Medicine, Ayurved, Education, Social Science, Law, Home Science, Engineering Technology. The University has facilities to offer post-graduate advanced education in Computer, Biotechnology, Business Management, Law degree courses in Chemical-Technology. SGB,Amravati University University has been one of the foundation universities undergoing expansion and developments in the recent years. Although the University does not have an English Department to date, English courses are offered both at undergraduate and postgraduate levels in colleges affiliated to the University. All undergraduate programs offered by SGBAU are of three years except Engineering (B.E.) Evaluation tools used in order to assess the students performance are generally written exams stated to cover the course objectives moderately rather than fully. That is because listening and speaking skills are not evaluated although practiced during the classes. The exam is generally conducted once, at the end of the academic session. The nature of the written examination paper is largely theoretical. Thus, the results of this study will be an aid to the Curriculum Development Unit of English Board of Studiesof Amravati University (SGBAU)in deciding on the needs of the students and improving the already existing program to better meet the needs of those students. 1.3 Purpose of the Study? English has penetrated all functions and all sections of society. It is a universally accepted tool for communication. It is no longer restricted to the English or Americans as a means for communication. Even within India, with its diversity of languages, English has emerged as the accepted language of communication cross culturally. It has even overtaken Hindi, which is officially the national language, as far communication among people of different native languages is concerned. Although, from time to time, various political lobbies have raised the issue of prohibiting the use of English language, however, they have so far been unsuccessful. This is primarily the result of the accommodating quality of English . Moreover, most of the world communicates in English and if India has to be a part of the Global scenario, English language can be a major bridge. Looking at English language courses in sub metroplises, the fact that glaringly stands out is that little has been done to understand the special learning needs of students here and even lesser attention has been paid to prepare them to function effectively in their workplaces and academic environment. Students hailing from townships and rural areas suffer from geographic as well as cultural disadvantages. Their distance from the metros does not bring the exposure and environment which is naturally a part of the cosmopolitan work culture. Culturally as well, most students belong to families where native language is the means of communication and even in academic institutions the medium of instruction is primarily the local dialect. The prime purpose of this study was to understand the special needs of students who belong to non-metropolitan areas and then attempt to suggest how they can be optimally trained to perform academic and professional functions efficiently. Each of the skills which may be required, reading, writing, listening and speaking may be of different value in terms of their use in a specific field. This study has been able to assess the students only in reading, writing, grammar and vocabulary. Due to a large and scattered sample, the researcher was constrained not to test the listening and speaking skills of the respondents. This study aims at collecting data about the ESP needs of undergraduate students in 2008-2009 Academic Year. By comparing the results of students in each skill and the desired competence level of the items, this study, also aims at examining whether or not there is a need for improvement in those skills. Rodgers (1969 as cited in Hutchinson and Waters,1987) in Nese Ekici,2003 expresses that developments in educational psychology has contributed to the rise of ESP by emphasising the central importance of the learners and their attitudes to learning. Learners have different needs and interests, which has an important influence on their motivation to learn and therefore on the effectiveness of their learning. To get an idea about students English language skills and to see whether there was any discrepancy between their actual language skills and desired skills constituted an important dimension of the study. The foci of this study were both the target needs and learning needs for the English curriculum which is implemented during the undergraduate program. This needs assessment study will be useful in improving the already existing curriculum or designing a new needs-based curriculum and choosing more appropriate curricular elements for the undergraduate students at Amravati University Necessity for syllabus development A planned approach to the teaching-learning process can go a long way it making a course effective and relevant. However, as it is seen as something very complicated , many a times the content of the text books available for the course take the place of the syllabus. There are very strong grounds to support the need for a systematic syllabus development process, the most important of them are: First, right from the onset of the course the teacher understands the ultimate objective of the course as a result of the planned process. This gives an opportunity to the teacher to interrelate and integrate all the elements. This in turn ensures better chances for the syllabus meeting its learning objectives. Secondly, a planned approach enables better selection of teaching materials and aids. The class delivery is better planned and oriented towards the end result. Finally, this syllabus development process leads to improvement of language education. The teacher plans, structures, selects, organises the teaching content in accordance with the learning objectives. Both the learner and the teacher are well aware of the outcome desired and both work in coordination to achieve the common goal. The syllabus theory has not found wide application in ELT practice yet and has often been ignored by applied linguists. However, the application of this theory could be very beneficial for the whole ELT process improvement. This research is an attempt to bring in the application of syllabus development process for SGBAUs language courses. 1.3.1 Research Questions The purpose of the study was to conduct a needs assessment revealing the language skills  of Undergraduate students. The following are the research questions this study sought to address: What is the present language proficiency level of students of under-graduate courses? Is the present curriculum able to meet the language needs of the students? Are their gaps between the desired and actual performance of the students ? Is there a difference in the language competency of students across different streams- Arts, Commerce and Science? Is there a difference in the language competency of students from first year of their undergraduate course to the third and final year? Does a co-relation exist between the students medium of instruction in school and present performance? Are there any specified learning outcomes of the language courses offered by SGBAU? Is a post-course analysis done to match the desired and achieved proficiency levels? Is there any mechanism in place to ensure uniformity of delivery across all colleges under SGBAU? What is the present process for syllabus designing? (More questions to be added) 1.4 Significance of the Study A needs assessment study is usually carried out for different purposes states Richards, 2001(cited in Ekici Nese, 2003). Understanding the learners problems, assessing whether the present syllabus adequately addresses those problems of the learner, identifying what skills the learners need in order to perform a specific role, analysing if a change in approach and strategy is required and identifying the gap, if any, in what the students are able to do and what they need to be able to do are the main reasons for needs assessments to be conducted. Identifying what the under- graduate students are able to do and what they need to be able to do is the main concern of this study. Smith (1989, cited in Ekici Nese, 2003) 12 mentions the concept of severity of needs. As all needs are not of equal importance, severity or importance of the need is used as a main criterion for prioritizing the needs, Smith, 1989 (cited in Ekici Nese, 2003). There are some needs which are of great necessity and thus require foremost attention. This study also aims at prioritizing such needs. The findings of the needs assessment in this study will be made use of in order to recommend changes in the existing curriculum in case such a need is identified according to the data collected from the students. Based on the democratic philosophy, information is gathered about the learning most desired by those groups and the gap between the desired performance from the students and what they are actually doing will reflect the discrepancy philosophy. Hopefully, su ggestions regarding the appropriate curriculum for undergraduate programs will be put forward. 1.5 Terms Frequently Used Clarification of the terms which will frequently be used and constitute the backbone of the study  is essential. To prevent misunderstanding or misinterpretation, some of the terms have been explained here. Need: Need is the difference between what a learner can presently do in a language and what he or she should be able to do. Needs Assessment: A needs assessment is a systematic set of procedures undertaken for the purpose of setting priorities and making decisions about program or organizational improvement and allocation of resources. It is a systematic process for documenting relevant needs (Reviere, 1996). ESP (English for Specific Purposes): It is an approach to language learning, which is based on learner need. The foundations of all ESP are the simple question: Why does this learner need to learn a foreign language? (Hutchinson and Waters, 1987). Target Needs: Target needs refer to what the learner needs to do in the target situation (work domain) (Hutchinson and Waters, 1987). Learning Needs: They refer to what the learner needs to do in order to learn. They show how the learner learns the language items. It refers to the skills that he or she uses (Hutchinson and Waters, 1987). ENL: English as a Native Language ESL: English as a Second Language EFL: English as a Foreign Language Syllabus: Curriculum: (more terms shall be added if needed)